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Marketing in the Digital World
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Course Content
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Getting Started
1 Unit
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Introduction
Module 1
5 Units
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Unit1: Marketing Management – The Basics
Unit 2: An Introduction to Branding
Unit 3: Mission and Values
Unit 4: Developing Your Style
Unit 5: Launching Your Brand
Module 2
4 Units
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Unit 6: Measure and Evaluate Brand Health
Unit 7: Demand Generation
Unit 8: Developing Your Marketing Plan
Unit 9: An Internet Marketing Primer
Module 3
4 Units
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Unit 10: Creating Your Internet Marketing Plan
Unit 11: Business Writing for the Web
Unit 12: Designing Your Site
Unit 13: Building Your Online Brand
Summary
1 Unit
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Conclusion