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Course Content
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Getting Started
1 Unit
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Introduction
Module 1
5 Units
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Unit 1: The Building Blocks of Marketing
Unit 2: Your Communications Strategy
Unit 3: What Are the Rules of the Road?
Unit 4: Focus Your Messages for Impact
Unit 5: Using Content to Attract Your Audience
Module 2
5 Units
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Unit 6: Leverage Social Media
Unit 7: Maximizing Your Results
Unit 8: Gather Your Communications Details in One Neat Package
Unit 9: Sharing Information Through Media Releases
Unit 10: Getting Acquainted with Email Marketing
Module 3
4 Units
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Unit 11: Building Your Contact List
Unit 12: Your Email Marketing Plan
Unit 13: Designing Your Email Strategy
Unit 14: Messaging Mechanics
Module 4
6 Units
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Unit 15: Bringing Your Email Campaign to Life
Unit 16: Good Habits for Good Email Managers
Unit 17: So, What Do I Write About?
Unit 18: Subject Lines and Calls to Action
Unit 19: If It Doesn’t Get Measured, It Can’t Be Counted
Unit 20: Your Social Media Foundation
Module 5
6 Units
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Unit 21: Developing Your Social Media Plan
Unit 22: Choosing the Right Platforms for Your Brand
Unit 23: Creating Brand-Centric Messages
Unit 24: Monitoring Your Progress
Unit 25: Handling Negative Social Messages
Unit 26: Using Facebook to Advantage
Module 6
4 Units
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Unit 27: Using LinkedIn to Advantage
Unit 28: Using Twitter to Advantage
Unit 29: Meet Social Media Management Tools
Unit 30: Stay on Top of the Trends
Summary
1 Unit
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Conclusion
