Learner
Self-Learning
Get Certified
Self-Discovery Zone
Organization
Training Centers
Corporate
Academic Institutions
Educator
Become a trainer
Hire a trainer
Course Portfolio
Events
Welcome back
Sign in to experience the fine-tuned to perfection
Remember Me
Log In
Lost Password
Register
Lost your password?
Email Reset Link
Current Status
Not Enrolled
Price
Closed
Get Started
This course is currently closed
This content is restricted to the clients only. Please purchase any product in order to access this content.
Course Content
Expand All
Getting Started
1 Unit
Expand
Module Content
0% Complete
0/1 Steps
Introduction
Module 1
5 Units
Expand
Module Content
0% Complete
0/5 Steps
Unit 1: The Building Blocks of Marketing
Unit 2: Your Communications Strategy
Unit 3: What Are the Rules of the Road?
Unit 4: Focus Your Messages for Impact
Unit 5: Using Content to Attract Your Audience
Module 2
5 Units
Expand
Module Content
0% Complete
0/5 Steps
Unit 6: Leverage Social Media
Unit 7: Maximizing Your Results
Unit 8: Gather Your Communications Details in One Neat Package
Unit 9: Sharing Information Through Media Releases
Unit 10: Getting Acquainted with Email Marketing
Module 3
4 Units
Expand
Module Content
0% Complete
0/4 Steps
Unit 11: Building Your Contact List
Unit 12: Your Email Marketing Plan
Unit 13: Designing Your Email Strategy
Unit 14: Messaging Mechanics
Module 4
6 Units
Expand
Module Content
0% Complete
0/6 Steps
Unit 15: Bringing Your Email Campaign to Life
Unit 16: Good Habits for Good Email Managers
Unit 17: So, What Do I Write About?
Unit 18: Subject Lines and Calls to Action
Unit 19: If It Doesn’t Get Measured, It Can’t Be Counted
Unit 20: Your Social Media Foundation
Module 5
6 Units
Expand
Module Content
0% Complete
0/6 Steps
Unit 21: Developing Your Social Media Plan
Unit 22: Choosing the Right Platforms for Your Brand
Unit 23: Creating Brand-Centric Messages
Unit 24: Monitoring Your Progress
Unit 25: Handling Negative Social Messages
Unit 26: Using Facebook to Advantage
Module 6
4 Units
Expand
Module Content
0% Complete
0/4 Steps
Unit 27: Using LinkedIn to Advantage
Unit 28: Using Twitter to Advantage
Unit 29: Meet Social Media Management Tools
Unit 30: Stay on Top of the Trends
Summary
1 Unit
Expand
Module Content
0% Complete
0/1 Steps
Conclusion